UPI

Unified Payments Interface (UPI) has emerged as the preferred digital payment method among Indian consumers, offering an instant, real-time mobile payment service. It allows users to link multiple bank accounts within a single smartphone app and make seamless bank transfers using their unique UPI ID. Launched in 2016 by the Indian government through its subsidiary, the National Payments Corporation of India (NPCI), UPI was designed to propel India toward a cashless economy.

UPI also allows real-time deposits and withdrawals, which are crucial for player engagement. Recognizing its transformative potential, Marvelpay is among the early providers enabling a native, future-proofed cross-border UPI solution for international merchants. We offer both UPI Classic and UPI Intent, along with P2P (peer-to-peer) and P2C (peer-to-commerce) solutions, empowering businesses to tap into one of the world’s largest and fastest-growing digital payment markets. Marvelpay simplifies the incorporation of UPI into your existing systems for a seamless onboarding experience.

Payment method: Bank Transfer

Consumer countries: India

Supported currencies: INR

Why UPI

By 2026, India's e-commerce cross-border volumes via UPI are projected to reach USD 92 billion, with this figure expected to grow to around USD 155 billion by 2032.
UPI commands over 75% of the market share for all digital payments in India and has the capacity to handle up to 1 billion transactions per day.
UPI has positioned India as a global leader in digital payments. In July 2024 alone, UPI facilitated 14.43 billion transactions, with a total transaction value of $245 billion.